CREATIVE DIRECTOR
We’re more than a workplace — we’re a team that believes in growth, connection, and meaningful work. If you’re ready to challenge yourself and make an impact, we’d love to meet you.
RESPONSIBILITY
A CREATIVE DIRECTOR IS A SENIOR LEADER WHO DEFINES THE BRAND NARRATIVE, SHAPES THE VISUAL/VERBAL SYSTEM, AND DRIVES 360 CAMPAIGNS FROM INSIGHT TO IMPACT. THIS ROLE INSPIRES TEAMS, RAISES THE BAR ON TASTE AND QUALITY, AND CONNECTS CREATIVE WORK TO BUSINESS GOALS. BELOW IS AN OVERVIEW OF RESPONSIBILITIES AND SKILLS FOR A CREATIVE DIRECTOR AT BRIDGESTAFF.
1.VISION AND STRATEGY
BRAND NORTH STAR: DEFINE THE CORE NARRATIVE, VOICE, AND VISUAL SYSTEM; GUARD CONSISTENCY.
INSIGHT-LED STRATEGY: TURN RESEARCH, ICPs, AND VALUE PROPS INTO BIG IDEAS AND CAMPAIGN PLATFORMS.
MULTICHANNEL ORCHESTRATION: INTEGRATE PAID/OWNED/EARNED (WEB, EMAIL, SOCIAL, VIDEO, EVENTS, SALES ASSETS).
DESIGN SYSTEMS: BUILD SCALABLE GUIDELINES, COMPONENT LIBRARIES, TEMPLATES, AND USAGE RULES.
CREATIVE OPS: ROADMAPS, CAPACITY PLANNING, BUDGETS, AND CADENCE FOR REVIEWS/CRITIQUES.
2.SKILL
CONCEPTING & STORYTELLING
ART DIRECTION & COPY DIRECTION
LEADERSHIP, COACHING, AND FEEDBACK RITUALS
PRESENTATION & INFLUENCE (SELL THE IDEA, HANDLE OBJECTIONS)
UX/UI COLLABORATION (FIGMA), BRAND IDENTITY, MOTION/VIDEO (ADOBE CC/AE)
DATA-LITERATE CREATIVITY (A/B TESTING, LEARNINGS INTO ITERATIONS)
QUALITY CONTROL, DETAIL ORIENTATION, TASTE
MULTILINGUAL/LOCALIZATION A PLUS (ENGLISH/SPANISH)
3.PROJECT OVERSIGHT:
BRIEFS → LAUNCH: OWN BRIEFS, MOODBOARDS, CREATIVE REVIEWS, AND FINAL QA.
PRODUCTION: PHOTO/VIDEO SHOOTS, POST, VERSIONING, AND DELIVERY SPECS BY CHANNEL.
PERFORMANCE CREATIVE: VARIANTS FOR META/GOOGLE/TIKTOK/EMAIL/WEB; TEST HOOKS, FORMATS, AND CTAs.
BRAND SYSTEMS: MAINTAIN GUIDELINES, TEMPLATES, ASSET LIBRARIES; FILE HYGIENE AND ACCESS CONTROL.
VENDORS & TALENT: CURATE ROSTER (FREELANCERS, STUDIOS, ILLUSTRATORS, PHOTOGRAPHERS); RATES, RIGHTS, LICENSING.
TIMELINES & BUDGETS: SCOPE, ESTIMATES, CHANGE CONTROL, RISK MANAGEMENT.
QUALITY & COMPLIANCE: PRE-FLIGHT, LEGAL/BRAND REVIEW, ACCESSIBILITY CHECKS.
4.CLIENT AND STAKEHOLDER INTERACTION:
DISCOVERY & ALIGNMENT: WORKSHOPS, POSITIONING, CREATIVE PLATFORMS WITH CLEAR SUCCESS CRITERIA.
PITCH & PRESENT: TELL THE STORY, SHOW THE SYSTEM, MAKE THE BUY EASY; INCORPORATE FEEDBACK WITHOUT LOSING THE IDEA.
CROSS-FUNCTIONAL PARTNERSHIP: SYNC WITH GROWTH, PRODUCT, SALES, AND CS TO TIE CREATIVE TO KPIs.
BRAND GUARDIANSHIP: ENSURE CONSISTENCY ACROSS TOUCHPOINTS, REGIONS, AND PARTNERS.
REPORTING & LEARNINGS: POSTMORTEMS, WHAT WORKED/WHAT DIDNT, NEXT ITERATIONS.
CONTINUOUS LEARNING: TRACK TRENDS, AI/TOOLS, AND BEST PRACTICES; UPSKILL THE TEAM.